There’s power in a story. Stories hook and keep our attention better than concepts or ideas alone. And they have a way of motivating us to action. Writers and content producers know that.
Think about the last few stories you read online. Chances are they pointed you in a direction. They led you toward a conclusion, or inspired you to take action. And there’s nothing wrong with that… so long as the story is really accurate.
But what if the story isn’t completely true? What if the story is just correct enough to be powerful, but wrong enough to be misleading? Then we call the story a rumor. And, generally speaking, we all hate rumors.
But how do you know the difference? When does a story become a rumor?
I’ve reviewed some of the research, and I’ve developed this short list: Read More